John Paul Dejoria and Paul Mitchell started John Paul Mitchell systems in 1980 with nothing but love, ambition and $700 of their own money.
The power two put everything they had into building there dream.
John Paul Dejoria and Paul Mitchell would travel from salo to salons doing demos with their products to make sales; offering to buy back any product that did not sell, a offer they still guarantee to professionals today.
Being concerned about then environment and going green, before it became social norm, The two men established a self-sustaining solar powered awapuhi farm in hawaii, where they farm all awapuhi used in their hair products. They also did not agree with other beauty suppliers testing on animals so they have from the beginning been a cruelty free company having never tested on animals and vow that they never will.